Tag Archives: marketing jewelry

JUMP!!!

Ever feel like the fog has finally lifted from your brain?  That’s me right now.

For the last 2 years I’ve had my jewelry in a local business on consignment.  When I started putting things there, there were the remnants of my old stock from my storefront that consisted of a lot of imported jewelry.  It was affordable and sold well, but it wasn’t a lot of my own designs.  Things have changed markedly since then.  I don’t want to sell a lot of imported stuff.  You can buy jewelry from Nepal and Mexico everywhere and unless you know a lot about your supplier, you’re likely buying jewelry made at virtual slave wages in abysmal working conditions.  I was lucky enough to have great suppliers but I want to sell my own jewelry now.  I no longer NEED to keep large amounts of stock to fill store-shelves, so I can concentrate my energy and finances on building my own line.

It was a really tough decision to let the storefront deal go but it was a necessary one.  They offered me a place to sell when I really had no clue what to do about storefront space and I am very grateful for that, but I want to access the global marketplace.  I do a lot of shopping online for items I cannot purchase locally so I am well aware of the power of the internet.  I’m  a Facebooker and if you’re reading this you already know I’m a blogger.  In order to sell online I need constant access to my stock.  It would be a bad, bad thing to have an online customer purchase something and then to discover it had just sold at the storefront.  It’s a simple case of “either-or” and the decision had to be made.

So I’ve done a ton of research and have made the leap.  I’m setting up an Etsy store, have signed up for PayPal, have registered my domain name and now I’m telling YOU.   As we work far less in the summer at our music studio, we’re also going to look at selling at Fairs and Farmer’s Markets.

I’m so excited I almost can’t stand myself.  I feel inspired again.  Maybe it’s because it’s spring.  Maybe it’s because I know you guys are going to support and encourage me as you always do and I love you SO MUCH for that.  Maybe it’s the sense of anticipation.  You know….the kind where you’re on the high rocks at the river….you’re looking over the edge….you’re thinking the water looks sooooo cool and inviting…..

………you’re thinking “OMG that’s a long way down”………..

……………………….”I don’t think I can do this”………………..

…..”but I really WANT to do this”…………………………

…………………………………………………………………..so you take a reeeeeally deep

breath, close your eyes……..and

……..

…….

…….

JUMP!!!!!!!